by Andrew Lincoln | Mar 15, 2019 | Uncategorized
5Although this term is usually used when discussing profit businesses, branding is equally as essential for nonprofits. Your brand is what comes to people’s mind when your organization is brought up. This affects your fund sourcing endeavours, your engagement and your...
by Andrew Lincoln | Mar 15, 2019 | Uncategorized
Marketing has every single thing to do with the benefactor experience. If you’re not a natural marketer – who really is? – self-publicizing might come across as bragging. It is not. Showcasing your nonprofit’s mission and vision; the stories of the community you...
by Andrew Lincoln | Feb 22, 2019 | Fundraising
IEG, an organization responsible for tracking the spending of corporate sponsors, projected that corporations would spend up to $24.2 billion and $65.8 billion in North America and worldwide in donations to non-profit organizations. This means there would be a 4.5...
by Andrew Lincoln | Feb 22, 2019 | Management
It’s ironic that despite the fact that the majority of executive directors working in nonprofit organizations are paid up to 40% less than their counterparts in for-profit businesses, the media has their focus on the few high salaries paid in nonprofits. In some...
by Andrew Lincoln | Feb 22, 2019 | Management, Organizational Management
Just as conflict is an inevitable part of our personal lives, it is inevitable at the workplace. But it is quite difficult to resolve these staff conflicts. Employees who have unresolved issues at work usually feel hopeless, dissatisfied, depressed and generally...
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