by Andrew Lincoln | Mar 15, 2019 | Uncategorized
5Although this term is usually used when discussing profit businesses, branding is equally as essential for nonprofits. Your brand is what comes to people’s mind when your organization is brought up. This affects your fund sourcing endeavours, your engagement and your...
by Andrew Lincoln | Mar 15, 2019 | Uncategorized
Marketing has every single thing to do with the benefactor experience. If you’re not a natural marketer – who really is? – self-publicizing might come across as bragging. It is not. Showcasing your nonprofit’s mission and vision; the stories of the community you...
by Andrew Lincoln | Feb 22, 2019 | Fundraising
IEG, an organization responsible for tracking the spending of corporate sponsors, projected that corporations would spend up to $24.2 billion and $65.8 billion in North America and worldwide in donations to non-profit organizations. This means there would be a 4.5...
by Andrew Lincoln | Feb 22, 2019 | Management
It’s ironic that despite the fact that the majority of executive directors working in nonprofit organizations are paid up to 40% less than their counterparts in for-profit businesses, the media has their focus on the few high salaries paid in nonprofits. In some...
by Andrew Lincoln | Feb 22, 2019 | Management, Organizational Management
Just as conflict is an inevitable part of our personal lives, it is inevitable at the workplace. But it is quite difficult to resolve these staff conflicts. Employees who have unresolved issues at work usually feel hopeless, dissatisfied, depressed and generally...
by Andrew Lincoln | Feb 18, 2019 | From Clients, Uncategorized
I remember the first time my grandma brought me items from the food bank. My mom was absent at the time, detoxing from methamphetamine and the last thing on her mind was me or buying groceries. My grandma walked in with a big box that I labeled as “poor people food.”...
by Andrew Lincoln | Feb 18, 2019 | Fundraising
Prospecting is seen as the hardest thing we have to do, and yet it is the most important thing for our success. Prospecting should be done constantly and on a regular basis. It should be made a part of your daily routine as an Executive Director. It should go on from...
by Andrew Lincoln | Feb 4, 2019 | Marketing
Like other businesses, nonprofits also need to have definite marketing strategies to follow. And without putting a definite plan in place, they are bound to fail. Here’s 4 easy steps that outline how to do your nonprofit marketing. Creating awareness of your...
by Andrew Lincoln | Jan 23, 2019 | Fundraising
Nonprofits usually have a good run in the holidays. Actually, about 25% of the total donation volume for the year is from Giving Tuesday to the end of year. Also, this period comes with several new donors. Organizations receive between 70-75% of one-time donations...
by Andrew Lincoln | Jan 14, 2019 | Website
Your website plays a major role in your non-profit organization; it serves as your invitation to the world. And more often than not, it is responsible for the first impression which your potential client and or donor receives – and you want to make the best first...
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