Your website plays a major role in your non-profit organization; it serves as your invitation to the world. And more often than not, it is responsible for the first impression which your potential client and or donor receives – and you want to make the best first impression possible. However, on the bright side, there are a couple of fundamentals to consider which will add that extra glow to your website, and make it convert even more. The following tips will help you transform your non-profit WordPress website to a more intriguing space that will interest visitors, convert donors, and keep your non-profit agency in the present tense.
1. Invitation to Friend/Follow on Social Media
Social media can be an immense contributor to your organization if it is properly leveraged. It plays a vital role, and similar to your website, it can be the live-wire of an organization and can help you reach a larger audience. However, it’s not okay to just have social media platforms, you need to reach out to people and inform them that you’re here to serve them.
Although people go about this in different ways, the easiest way to achieve this is by simply extending an invitation – “Follow me on Twitter,” which can be followed by a twitter button which is linked to your twitter handle.
2. Professional Quality Logo/Header
The competition in the world of Internet marketing is becoming stronger by the day. You may be knowledgeable enough to create your website header, but we recommend that you let the design experts do the job, unless you’re one. Your header is a big part of your brand, messaging and organizational goals so you want to get the best design possible in order to get good representation for your non-profit or organization.
3. Easy To Navigate
The ability of a visitor to navigate your website quickly and with ease determines a lot of things, and is a major factor if your visitors convert, or even revisit. This can be achieved by simply studying other websites.
Observe the way these sites are built. Pay attention to the way the navigation tabs are structured. Are you able to surf easily? Observe the flow of the site, and also check for the presence of a search function which leads you directly to your desired information.
4. Interaction / Comments
Does your website allow users to leave comments on your articles or blog posts? This in itself is a strategy which does not only help you ascertain the amount of participation each post or the entire website is getting, but also helps in creating more engaging content and breeds further interaction. WordPress gives you the option of switching comments on or off, or allowing them for a specified amount of time.
Several non-profit organization owners disable comments, and by doing so, they reduce the potential of their site. Keeping visitors engaged, and allowing them to interact is a great way to not only help you know your audience better, but helps you build a stronger customer base.
5. Fresh and Catchy Content
Great and catchy content plays a huge role in the transformation of your WordPress website. By fresh content, we mean that your content is interesting and up-to-date.
Always try to create the best content that you possibly can, making sure it is current, rather than creating content about a happening that took place several months or even weeks ago. “Catchy” content can mean different things and would apply differently according to your audience and the those your agency is focused on.
A major factor that qualifies if a content is catchy is the tone of voice and the style with which you share it with your audience. Is the tone formal? Controversial? Or casual? What makes it stand out from others? And of what immediate value will it be to your reader?
6. Search Field
Regardless of what your website is built on, whether Joomla, WordPress or anything else, your website should be fashioned in a way which is easily accessible to every visitor. You can easily achieve this by embedding a search field in it, as aforementioned in tip #3. A wide range of search tools are available to you.
A simple example is the Custom Search Plugin – a WordPress plugin which enables you to create custom searches. This is useful in a case where you want to make it easy for your visitors to search your site for quotes or tips. This is a great tool which can ease navigation and distinguish your non-profit organization’s WordPress site from others.
7. Inquiry Forms
How do you intend to answer questions which your visitors may have while using your website? You may have a FAQ page already, but what happens when a visitor has a question that was not featured on the page? You need to create a platform through which visitors can send questions and get answers. This keeps your site interactive and engaging.
You can achieve this by providing them with good support, by embedding a contact form or an inquiry form on your website. This form will feature the e-mail address of the visitor, a subject line, and a space to type out questions, after which either you or your customer service gives a swift response.
8. FAQ Page
FAQ means Frequently Asked Questions. When you add a FAQ page to your site, you increase its user-friendliness. Simply list out all the frequent questions that you receive about your mission and the services you provide, and then provide answers to them. Be sure to make it easily accessible like every other important page on your website. You can include more questions to the page as time goes.
Additionally, in order to increase page rankings, and keep your visitor engaged for a longer period, you can link the answers of some FAQs back to other vital pages on your website.
Let the tone in the FAQs be consistent with that in the content. If you usually use a casual tone in your content, don’t do otherwise in the FAQs. Also, your FAQs should be useful and comprehensive.
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